Why I Started Reformation Creative

I didn’t start Reformation because I wanted to “empower female founders” or “build a creative agency that disrupts the digital landscape.” I started it because I simply cannot spend my life in a fluorescent-lit office counting down the minutes until lunch.

I want a horse named Butterscotch. I want to live on a little farm, grow my own tomatoes, and have a bunch of barefoot babies running around while I’m designing something cool on my laptop in between feeding chickens. I want a fine-ass husband who can split firewood and make me coffee.

Basically, I want to work. But on my own time. For my own reasons. With my own people.

Reformation started as a reminder that work should support your life, not swallow it. I didn’t want to wait until retirement to enjoy my mornings or see daylight. So I built something that lets me create, connect, and still have time to breathe.

And at the core of it all — I wanted to use what God gave me. My creative eye, my brain that can’t stop building ideas, the part of me that sees beauty in everything. Reformation is how I bring glory to God through my work — by creating things that are good, meaningful, and done with intention.

Now it’s my way of designing a life that makes sense — one where I can still do what I love (branding, strategy, making things look hot) without sacrificing the peace I want long-term.

Because honestly? I don’t dream of labor.

I dream Butterscotch trotting by my window while I send brand decks that make people feel something.