The Making of a Brand.

I’ve always been a creative at heart. From designing imaginary worlds with Barbies to making collages with my childhood best friend, I’ve been chasing beauty and expression for as long as I can remember. Later, it turned into something a little more refined — curating hundreds of Pinterest boards, dreaming up brand aesthetics before I even knew what that meant.

Though I’m self-taught in the world of digital marketing and design, my path has always felt natural. I started out working for agencies and eventually found my way to partnering with small businesses like QUINN, Gypsy Life Surf Shop, Josey’s Organic Cafe, House of Onde, and Salt & Creek — helping them shape their brand identities and grow both their online presence and their sales. Those experiences lit the spark that became Reformation Creative Studios.

At Reformation, we’re not just here to post content — we’re here to build brands. Born from a love for minimalistic design, intentional branding, and compelling storytelling, Reformation was created with the belief that social media should feel less like noise and more like connection. Our work is about refining your presence through curated strategy, elevated visuals, and direction that actually feels personal.

Looking ahead, I see Reformation becoming more than just a creative studio. We’re here to set a new standard — one where storytelling leads, where real connections matter, and where your audience isn’t just sold to, but understood. I’m passionate about telling the real stories behind brands — why they started, what they believe in, and where they’re going.

We’re bringing authenticity back into the digital space. Less curated perfection, more intention. Less content for content’s sake, more meaning.

We’re doing things differently — and we’re just getting started.

XO,

Haley