AI Can’t Replace Good Taste

AI Isn’t Coming for Your Job — But It Might Need Your Login

Let’s talk about the AI elephant in the group chat.

Every time ChatGPT drops a new update, someone panics. Someone swears off hiring creatives ever again. And someone (probably Chad) makes a TikTok about how he "just fired his whole team because AI can do it better."

Cool story, Chad. But let’s be clear- AI is a tool, not a takeover.

I’ve been using tools like ChatGPT to streamline workflows, spark ideas, and speed up the parts of social media that don’t need ten lattes and a Pinterest board to get through. But do I hand over a client’s entire brand voice and content strategy to a robot? Lol, no. That’s how you end up sounding like a chatbot who binge-watched too much LinkedIn.

Here’s the thing:
Social media isn't just about posting. It's about positioning. It’s about timing. It’s about psychology, nuance, voice, visuals, trends, data, and a little magic dust you can’t code into an algorithm. It's human.

AI can help me draft captions faster, organize content calendars, generate ideas when I’m low on inspiration, and even analyze data better. But it doesn’t understand you — your vibe, your vision, your brand quirks, your unspoken genius. I do.

Think of it this way: ChatGPT is the smart assistant. I’m the creative director.
You still need someone steering the ship — someone who knows when the tone needs adjusting, when the algorithm shifts, when it’s time to pivot from static posts to reels, or throw in that one spicy tweet that actually converts.

So no, I’m not anti-AI. I’m anti-lazy.
And outsourcing your entire strategy to a glorified search engine? Lazy.

If you want real engagement, real community, real growth — you need a real human behind your brand.
One with taste, timing, and a Trello board that could probably launch a small nation.

In this house, we don’t fear the robots.
We train them.

And then we get back to doing what only we can do- building brands people actually want to follow.